Matthias Wunsch

Professional Summary

I am a digital product leader with more than a decade of experience at the intersection of technology, user experience, and product strategy. My work focuses on transforming organizations toward product-oriented, data-driven development, while delivering measurable value for both users and businesses.

I have led large, cross-functional tribes (50+ people), owned mission-critical digital platforms reporting to C-level stakeholders, and delivered state-of-the-art mobile and web products in large-scale and highly-regulated environments such as retail and banking.

My approach combines strategic clarity, hands-on product thinking, and deep UX expertise, grounded in academic research and real-world execution.

What I Do

Product & Platform Leadership

Define vision, roadmaps, and operating models for complex digital platforms — from discovery to delivery and operation.

Organizational Transformation

Lead transitions from project-based to product-oriented teams, improving output, quality, and cost efficiency.

UX & Design Excellence

Establish UX strategies and research practices that scale across brands and channels.

Executive Alignment

Translate complex technical and design topics into clear decision-making for senior leadership.

Selected Experience Highlights

Head of eCommerce Web Solution — REWE International
Leading the development and operation of a modern, international, multi-brand eCommerce frontend platform. Driving performance, scalability, and organizational maturity across product teams.
Head of Digital Customer Experience Platform — BAWAG P.S.K.
Built and led a vertically integrated digital banking platform covering native iOS & Android apps and web, based on micro-service and micro-frontend architectures. Product ownership with direct C-level reporting.
Head of User Experience — BAWAG P.S.K.
Established UX strategy, processes, and a multi-brand design system. Led and coached a UX organization delivering world-class digital experiences.
Human-Computer Interaction Research Fellow — TU Wien / AIT / MIT Media Lab
Designed and evaluated interactive technologies to influence real-world behavior, combining rigorous research with practical implementation.

Academic & Teaching Background

I hold a PhD in Informatics (Human-Computer Interaction) from TU Wien, where my research focused on how digital technology can promote sustainable behavior in everyday life.

Alongside industry leadership roles, I have continuously taught interface design and user research at TU Wien and have extensive experience in teaching and mentoring across academia and industry.

Core Competencies

Digital Product & Platform Strategy Agile & Lean Product Development Micro-Service & Frontend Architectures Data-Informed Decision Making User Experience & Research Leadership Executive Communication Product-Oriented Organization Design

Personal Note

Outside of work, I am a father, husband, photographer →, musician, endurance athlete, and pub quiz master.

I value integrity, curiosity, and craftsmanship — in products, teams, and life.

I lead the design and development of complex digital products at scale.